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COURSE CURRICULUM

COURSE CURRICULUM

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An Introduction to INDIPRENEUR

Many of us are sitting on the fence and waiting for that opportune moment to become entrepreneurs. NOW is the perfect time... India is at the cusp of entrepreneurial growth. The government too is aiding entrepreneurship in the country... Twenty-something entrepreneurs are setting up businesses that are changing the economic landscape of the nation. And you could be a part of this change... You could be an entrepreneur!

But do you have what it takes to be an Indipreneur? Ritika Bajaj decodes the term in this session and gives you a peek into her own journey. She'll also get you ready for the most exciting three weeks of your life!

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Module 1: Create Your Big Idea

  1. Introduction to entrepreneurship

    What is entrepreneurship exactly? Is it about spotting trends, taking risks, solving problems, or making a difference?

    There may be a definition of entrepreneurship, and then there may be not. Today, employees who develop and manage products on their own are called intrapreneurs... So what is entrepreneurship exactly... Is it jugaad? Is it innovation? Is it uncertainty? Is it about balancing risk and reward?

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  2. Developing an entrepreneur's mindset

    An entrepreneur must develop not one mindset but many. Besides being focused and committed to your vision, you have to be able to handle and mangage risk, network, champion your venture, be nimble in body and mind, and sometimes even talk and walk like a celebrity.

    This lesson lists six key mindsets that will aid your entrepreneurial journey. These traits have been reflected by numerous Indian and international entrepreneurs and their stories will show you how.

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  3. Decoding innovation and its relevance to entrepreneurship

    Innovation builds wealth, creates value, sometimes impacts the environment, and often also reinvents old systems and processes. It changes the way we look at the way we do things... It aids our lives.

    This lesson explores the many definitions of innovation using the case study of Bakey’s, a company founded by entrepreneur Narayana Peesapati that manufacturers edible spoons and chopsticks.

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  4. Discovering your business idea

    How do business ideas emerge? Whether by connecting the dots, jogging their brains, or even playing games, successful entrepreneurs use various techniques to come up with that one big idea.

    As an entrepreneur, you may have to look inward, you may have to look outward, but you’ll always have to ask lots of questions or think about the most bizarre connections... This lesson explores how you can zero in on your idea.

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  5. Researching your business idea

    You don’t want to spend too much time or money making a product or starting a service that has no takers. Any business idea needs to find resonance in the market... And this happens after a lot of research.

    But what questions do you need to ask to get the right answers from your research? Should the questions focus on the consumer, the particular industry, the product, the market? This lesson helps you articulate your questions.

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  6. Understanding the market for your idea

    As an entrepreneur, making guesstimates is not enough, market research is essential to target the right audience. Market research, if done right, can throw light on the size of the addressable market for your product or service, the market share you will capture, and how high you can price the product.

    Like all research, studying the market too needs you to ask some clear-pointed questions that can get you the right answers from the right sources. This lesson shows you how to know your consumer and industry better.

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  7. Testing your idea and its scalability

    Testing an idea not only helps save resources, but also helps create a better product. The feedback you get can be used to create a well-researched and better designed product that customers truly want.

    Generally, you test ideas for...

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Module 2: Know Your Business Fundamentals

  1. Finding a workspace

    A workspace largely reflects a company's culture. The warmth, colour, décor, and amenities encourage employees to come back day after day... It should be both comforting and invigorating. Entrepreneurs should choose and design their offices carefully.

    But there are so many decisions to make before you choose your workspace... Should you rent or buy an office? Should your store be located in a mall or on a street? Of course, you could also work from your kitchen table. Or perhaps a coworking space would be a better fit for you. Here are some pointers to help you decide...

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  2. Building a team

    Without the right mix of people, it is unlikely that a venture will take off successfully. But onboarding requires much discretion. You have to find people who espouse the same values as you. They should believe in your vision and share the same passion for work.

    Your team should also be a good mix of divergent views and talents; each member coming in with their own strengths and talents. This enables a wide variety of ideas and skills in your startup, giving it greater chances of success. But how do you find that ideal team?

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  3. Understanding legalities

    Legal procedures may be tedious. But they are a crucial part of your business nonetheless. Today, more than ever, legal compliance is integral to a brand's credibility and longevity. Thus, you may be busy creating that ideal product, dripping with innovation and potential...but if you fail to follow legal procedures, you're likely to come under the scanner sooner rather than later. And that's a no-no for any new business. This session gets you thinking about the legal angles of your business.

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  4. Mapping your business

    A business needs much research and planning before it's launched. Because better planning leads to better decision-making... Some decisions may be taken at a gut level, but others call for logic and intelligent analysis... By mapping your business, you are creating 'a feasibility plan'. This process helps you assess your venture on its workability and profitability.

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  5. Drawing up a business plan

    The business plan sums up your entire business, analyses it and chalks out the way forward... It is an important document for potential investors and even your internal team.

    How do you develop a business plan? Several standardised templates are available online, but what you need to create is a standout business plan that is personalised...

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  6. How to fund your venture

    Several entrepreneurs vouch for the efficacy of bootstrapping, and many businesses across the world have grown purely by reinvesting their profits into further expansion plans.

    But of late, we’ve seen a euphoria around investing...million-dollar deals splashed across dailies, making startups seem akin to superstars. In fact, many startup enthusiasts bemoan how the success of startups is often gauged by the funding received. This lesson decodes 'if' you need funding, how you can get it and from whom.

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  7. The secrets of good customer relations

    For any business, new or old, good customer relations is key... More so nowadays, when one wrong move on your company's part can result in the customer posting bad reviews all over the internet.

    But if you work on good customer relations, and focus on the customer experience as much as on creating the product or service, you will mitigate this risk to some extent.

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Module 3: Build And Promote Your Brand

  1. The basics of branding

    The ultimate goal of branding is for you to grab a share of the consumer’s mind and heart...to create an emotional connect with the consumer. So that when the time comes to choose, they will prefer your brand over the competition.

    Startups should focus on branding early on, as the venture then assumes a stronger identity... Because good brand building equals higher brand recall...and eventually better sales.

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  2. Why you need to market your startup

    The goal of marketing is to get the customer to know your business better. This happens through various touchpoints, like traditional media or digital media, to name a few.

    To optimise marketing efforts, brands need to know how to communicate with their audiences, or determine the 'messaging'. Communication then is the primary focus of marketing, the second, to convert these marketing efforts into sales.

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  3. How to market your startup

    Marketing comprises a wide range of communication activities: advertising, direct marketing, branding, packaging, your online presence, PR activities, printing collateral like brochures, participating in trade shows, etc.

    The options to market your product are many. This lesson shows you how you can turn even a modest marketing budget into an effective marketing campaign.

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  4. An introduction to social media marketing

    Are you ready to be 'social'...shed your inhibitions and shout out loud about your work? Are you ready to communicate, promote, and listen to direct customer feedback?

    If your answer is 'yes', then social media marketing is definitely your thing. If not, don't worry; you could hire somebody to manage your social media presence...This lesson looks into the finer nuances of planning and executing a social media strategy.

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  5. Content marketing and how to blog effectively

    Content marketing helps create awareness about a product or service by regularly writing to consumers. The idea is to build a relationship with consumers and educate them on the benefits of a particular product or service before you start hard selling it to them.

    To nurture the relationship, you devise a regular stream of content that can be sent out through blogs, slide reports, research papers, or even short ebooks.

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  6. How effective PR (public relations) helps promote your startup

    PR gives you what is often referred to as 'earned' coverage. Thought it's an incredibly effective form of advertising, you don't pay for it; editors publish it because they think your story has merit...and this gives your brand more credibility.

    PR is just one piece of the marketing mix, but one you can't neglect. This lesson shows you how to conduct PR activities, and influence the 'influencers'.

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  7. Using video and audio as marketing tools

    The power of podcasts and videos is many notches higher than blogs and images... The reason being they develop a more personal connect with the audience. The person listening to you on the other end gets to know you better...and begins to trust you more.

    But the power of these mediums lies in well-crafted stories that engage audiences, effectively convey messages, and successfully push a call to action.

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Conclusion

You're now a member of the Indipreneur community - tap into its ever-expanding resources and make the most of your time here.

The Indipreneur community is yours to grow, and you are its rightful custodian. As founding members, you can show the way to the next batches; you can be the guiding light for those who come after you. You are the prestigious alumni...

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